Paper Featured on Paper

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Paper cuttings in print ads?! Yay, finally a non-display commercial use! James Seet’s paper cuttings were featured in these clean, simple-paletted print ads for Celcom Broadband.The paper cuts themselves were detailed, intricate, and had a lot of movement going on, so the simple blue-and-white palette choice helped the eye move to the center of attention. Interestingly enough, this advertisement was for technology, but used paper (one of the oldest mediums in existence) to give the message. I like it. See more of Seet’s work on his Behance.

Image Source: http://www.behance.net/gallery/6507861/Paper-Sculpture

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